I Wanted to Find My Old Friends, Not Reinvent the Wheel!
I wanted to find my old friends from high school not too long ago. And I
thought it was going to be a piece of cake.
Boy was I in for it.
My quest to find my old friends started the way you’d expect it to. I
headed right over to Google. After entering the keyword about finding
old friends, I was presented with no less than about 8 or nine pages of
Google Ads suggestion that theirs was the only site that I would ever
need on my journey to find my old friends.
Little did I know that the more hype those site exuded, the more Flash
banners, and “yelling” they were doing to get me to notice their sites,
the less and less the quality of the results they were able to offer.
The glossier the site, the less effective the results I got from them.
Now I realize that is a bit of a generalization, but those were the
results that I came to find, and those are the results that you will
also hear in several online forums dedicated to people finding search
engines.
What I discovered was something I had never intended to find…and that
is that sometimes those that scream the smallest, perform the best.
In fact, my efforts to find my old friends eventually brought me to a
place that has NO advertising of any kind on it. Nothing to get in the
way of doing the one thing that I was asking the engine to do and that
was to find my old friends.
That’s it.
Find them and bring the results back to me.
And boy, when you look at your computer screen and you see the names
addresses and phone numbers of guys that used to borrow your Physics
homework to “make sure” theirs was right…you are instantly talking
about a feel good moment if ever there was one!